Navigating uncertainty

“Prediction is very difficult, especially if it’s about the future”. Niels Bohr. 1953

Dealing imaginatively with present uncertainty might be the best way to solve many unknown, and known, future problems.

It requires different ways of handling available technology, organizations, and environments.

Insights

“Coming up with the idea of going to the moon is easy. Going to the moon is difficult”. Elon Musk. 2021

The not-so-distant future of workforce

The rise of Homo Deus in the digital age: new behavioral patterns for employees, as well as consumers, suppliers, and stakeholders in general.

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Automated knowledge

From humans monitoring the environment to automated systems monitoring the environment. What this means in terms of coping with the challenges of daily life.

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Digital meanings

What the term digital can really mean for consumers in the digital landscape.

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On brands and stores

In search of the swinging power to own the customer

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